While resilience can help you pivot, re-calibrate, and survive, determination can help you actually grow and thrive even in the toughest of times.
Watching many of our clients have their best financial year ever in 2020 is a very black-and-white outcome of steely determination. Watching our clients evolve and improve their business practices, hire new employees, open new locations, invest in marketing to take advantage of new opportunities and adjust to changing buying trends during the pandemic, buy real estate, and expand their services is truly admirable. Their unstoppable and unwavering determination to stay the course, put one foot in front of the other, and just do the next thing
seems to have been a big dividing line in 2020.