Simple and practical.
This methodology had to be “Do The Next Thing” because simplicity and practicality go hand-in-hand. You already know that some of self-improvement and empowerment mantras can be short-lived. Once the hype washes away, you find yourself looking for a fresh dose of empowerment. And there you are, scrolling through the self-help section on Amazon. There goes another fifteen dollars to reset the motivation clock. And that is just sad.
That’s why instead of inventing a marketing philosophy, we just simply observed our own behavior when we were most-productive, exhibiting the best customer service, and turning out our best work. We observed clients and friends we greatly admire…men and women setting a wonderful example as business owners and overall terrific human beings. We asked them questions, took notes, and tried their habits on for size.