A page builder is software for website creation platforms (like WordPress) that allows users to design and customize web pages using a visual interface. Essentially, page builders eliminate the need for extensive coding knowledge by providing a drag-and-drop tool where elements such as text, images, buttons, and other design components can be easily arranged and styled within the webpage. This makes web design more accessible and less time-consuming, allowing both novices and professionals to create professional-looking websites with ease. With features such as pre-designed modules, responsive design controls, and integration capabilities, page builders empower users to build complex layouts and add functionality that would typically require custom programming. This tool is instrumental in bridging the gap between sophisticated web design and user-friendliness, making it an invaluable resource for anyone looking to build or enhance their online presence.

Elementor and Divi were the trailblazers in the WordPress page builder landscape. Elementor, in particular, kept evolving, staying competitive as new technologies emerged. However, both builders have their downsides. Elementor, while powerful, can become costly and often relies heavily on additional plugins to function optimally. On the other hand, Divi, once a frontrunner, now struggles with outdated coding practices and a sluggish interface that can't compete with the sleekness of modern web design. Plus, Divi website load speeds are among the worst.

As the page builder market grew, Bricks entered the scene alongside Breakdance. Breakdance was created by the makers of the venerable Oxygen Builder, which was unbelievably powerful but too technical for common use. Bricks made a decent mark with effective marketing and built-in features, but it still fell short, often requiring custom JavaScript and PHP to meet specific needs, which led me to move away from using it after thorough testing. Breakdance took everything I loved about Oxygen Builder and refined every detail. This is where Breakdance Builder began to shine.

While platforms like Wix and Squarespace have introduced many to the ease of DIY website building and brought fresh ideas to the market, they fall short in customization. This is where WordPress, equipped with tools like Breakdance Builder, truly excels. Page builders have endowed WordPress, an infinitely customizable platform, with the simplicity and user-friendliness of Wix and Squarespace, making it a superior choice for those who seek flexibility without sacrificing design and functionality.