Search Engine Optimization (SEO)
, in the simplest of terms, is including content on your site that has the potential to improve your site’s visibility to search engines (like Google, Bing, Duck Duck Go, etc.) and their users.
Improving your SEO is a detailed process that can increase your website's traffic by attracting visitors searching for exactly what you offer. However, building your site's SEO can take time and require updates and improvements to enhance and maintain search rankings.
Pay-Per-Click (PPC) ads are paid online advertisements that appear at the top of most search engines. Users set a maximum bid, and winners' ads are served to searchers in an instant, online auction format. While PPC doesn't improve your SEO, PPC can often produce faster results.
But, there is a catch...once you stop paying for these ads, they disappear forever.
So which should your business use: SEO, PPC, or a combination of both? That can depend on a lot of factors.
Let’s explore how each works, and the benefits of both.