Your Marketing should be strategic. 

Agile is a full-service marketing agency in Roanoke, VA for clients around the world.

Man creating a marketing strategy checklist.

Your marketing should be based on your goals. Your marketing agency must know and understand those goals, and they should use them to create a customized strategy for your business. That's why we will assess your business to ensure you are ready to market well, and if you aren't, we'll help you cross all the t's and dot all the i's and lower-case j's before we begin. We have the hearts and skills of creative, innovative web designers and digital marketers with the minds of experienced, analytical, and bottom-line-focused business consultants. A great plan sets the stage for clear and measurable goals, efficiency and cost savings, and the results you deserve. Here's how we can partner with you:

Step one: Discovery

The discovery process ensures that we are focused on you - the client - from the first step of our partnership. Discovery is the process of getting to know each other, learning your goals, and creating an intentional plan to accomplish those goals.

Step two: Market Research

Our team will deep-dive the current research on your industry, to include buying trends, best-practices, and the like. With that context, our marketing assessment is an objective look at your company's current marketing activities with a focus on determining your marketing baseline, working through a proprietary evaluation index to identify opportunities for improvement across the entire marketing spectrum, and defining how to effectively measure success throughout the entire campaign. This detailed analysis generates robust numerical data that fuels a precise marketing plan, calculated website design, and data-driven success measurement.

Step three: Audience Targeting

We need to get to know your customers...who they are, their demographics, how they shop, their interests and hobbies, and how they gather information. During your marketing assessment, we determine the specifics of your target client profile. Understanding your target client profile allows us to intentionally pinpoint your marketing efforts, and in turn, ensure you the best return on the investment of your marketing dollars. This target client profile is also an excellent tool in the optimization of social media use for your business.

Step four: Marketing Plan

Once we assess your current marketing, we go to work on clearly defining campaign goals, identifying revenue and lead generating improvements, dreaming of the most beautiful, functional, and optimized website we can imagine, and implementing all of it throughout the life of the marketing campaign. The marketing campaign will not only serve as our road map, but it will also ensure that we scheduled wise, appropriate goals and that we are meeting our deadlines.

 

 

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