So why is that process so elusive?
Logo design shares the same linchpin of so many things in life…crossing the finish line with a great logo requires efficient, intentional, and constructive communication. So often, we can all neglect communication simply because it feels cumbersome and time consuming. Often times we don’t even know how to communicate what we want or need. Relationships suffer and expectations aren’t met. We make ourselves the victim of the unknown.
I have great news! It doesn’t have to be that way. When we take the time to communicate in any situation, tension disappears, expectations are filtered and understood, collaboration takes over, and something truly magical emerges.